What Does "Hybrid" Mean?
When we say "hybrid" we mean native user interface elements, native advertising APIs (which pay more) integrated with a web view that can handle all your embedded content we throw at it. Native is execute from the app binary and can integrate directly with the system OS and device. This gives your app advertising flexibility, maintains article flexibility and makes things faster and more fluid for the user.
The native header items load immediately. Everything is progressively loading beyond that so there is virtually no wait times.
More Advertising Opportunity
Instead of the one size, one placement anchored banner you will have 2 new in-line ad slots. Both of these new slots support banner, medium rectangle or native content ads.
When users view a second article it almost triples their time in app. Every article will have a section featuring recommended content.
Article to Article Navigation
Again, we want to reduce friction in the user experience and make it seamless to move from article to article. This seamless transition is a direct result of coding natively in this hybrid approach.